What is Quebec Resorts/Hôtellerie Champêtre ?
The Quebec Resorts network is over 10 years old and it currently regroups 23 establishment members, resorts and country inns throughout Quebec, selected according to constant rigorous criteria based on comfort, gastronomy, location and available activities. Quebec Resorts has become a benchmark for vacations in Quebec, a token of quality that has been assured throughout the entire network.
Quebec Resorts was launched in 1990 through the initiative of a few independent hoteliers. In fact, rather than targeting foreign customers alone, the founders decided to unite and, with the precious contribution of the government’s tourism development section, create a network that would regroup and represent Quebec’s finest resorts and country inns internationally.
Rigorous Criteria and Targeted Communication
Quebec resorts’ strength and success derive from the quality found in the resorts and country inns that make up the network. In fact, before adhering to the network, the potential member must comply with selective criteria with respect to comfort, reception, gastronomy, and available activities. Upon successful completion of all the decisive steps, the establishment is granted the distinctive “Quebec Resorts membership”.
Nathalie Gaudet, the network’s general manager explains : “Since 1998, the members have invested more in the Quebec Resorts network to further promote their banner outside of Quebec. Most of Quebec Resorts’ advertising efforts are targeted towards the United States, Europe and Asia. However, the banner is fully aware that most of their customers are from Quebec; as they are very fond of their charming country inns and in this respect, many initiatives organized throughout the year are also focused on enhancing their loyalty”.
Targeted marketing remains the preferred tool used by the network. The predominant promotion is supported using a specific communication them respectful of the target market. Quebec Resorts has given itself the mission to offer specific packages tailored to its customers’ needs.
Today, the network has 23 establishments located in 12 regions throughout Quebec. Quebec Resorts is aiming, in the medium term, to bring together 30 members with the intent of offering a larger geographical base to their clientele and, as such, increase the services and activities available. This is in line with their vision to complete the circuit whereby customers will have the opportunity to discover the entire province while being reassured that each stay provides the comfort and quality Quebec Resorts is renown for.
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© Hôtellerie Champêtre 2001-2012
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Quebec Resorts & Country Inns
receives financial support
from Tourisme Québec |
